Upcoming Web Designing Trends of 2021

Change is the only constant term in the world. With constant large scale changes happening around the world in the past couple of years, brands are not feeling reliable about taking any designing risks in these years. There was again the need for doing a lot more this year. 

This is therefore guessed that in the coming years, the designers will hop upon the not-so-new technique or designs like the serif fonts, muted color palettes along with simple visualization of data. These are some of the most normal things that involve understanding, positivity, and calm in today’s chaotic world. Never forget to look for the top web design services in Kolkata to achieve your goal. 

It has been predicted that the brash fonts, cold colors, and face marketing are not going to give any profit or is workable in the future. 2021 can be a challenge for the designers, and therefore we reduce a little bit of stress, here we will have a look at some of the graphic trends that will rule in the coming years. 

Check out: 

Top 5 Graphic Designing Trends To Make A Buzz: 

  1. Muted Color Palettes
  2. Simple Data Visualization
  3. Geometric Shapes: 
  4. Illustrations & Flat Icons: 
  5. Serif Font
  • Muted Color Palettes: 

If you take a closer look, you can find that the muted colors have taken over the graphic design in the last year. Even there is no stopping of the use of these muted colors. 

Even this has resulted in compelling the designers to give a thought about it who have not yet thought about the muted color palettes for a better result. 

If you are here to get an idea about the muted color palette for graphic designing, then we will offer you a clear look. We will provide you with a clear idea of the muted color if you are not yet aware of it. These are the vivid colors where the intensity has been ripped off by black or white color infusion or some complementary colors. 

 

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If you have been keeping your eyes on the color or graphic world, you might have seen that bol and bright colors once played a crucial role, but now it seems that people are looking for something more relaced and a lot toned down. 

With the confusing, loud messages and negativities, 2020 has been a lot to take. Last year has been hectic for all of us in every way. 

Muted colors are, therefore, a safe choice as it offers a secure and safe feeling and gives us nostalgia. 

One of the known brands that have made good use of these muted colors in the last year is LinkedIn. They are still continuing to do so. 

 

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However, something that might be changed from the last years in the use of visuals and messaging to fit properly in the current climate. 

There is a need for being difficult so that you can be in the networking platform amidst the record unemployment the last year and the long term recovery of the economic condition. This will take a lot of time to recover. 

 Fortunately, the landing pages, social media graphics, along with other design assets, mostly feel a lot comfortable and genuine because of the use of muted colors. 

 Apart from making the graphics look and feel authentic, muted colors make them feel organic and natural. 

 You can check the designs of Classpass as they are making use of the muted color in their visuals as they fit in their health-conscious industry. 

 

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Well+Good is another example of it. 

 

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When it is about the wellness industry, you have to understand people’s minds, and hence organic muted colors can be the right choice for such brands to move forward. Choosing muted colors is very safe. 

Personally, if you ask anyone, they will say that muted colors are always a safe choice as they can easily blend with anything. No matter which industry you are into, muted colors can fit properly. 

  • Simple Data Visualization: 

The prime agenda of data visualization is to make it easy to understand even the complex data. Since it is a time when people believe in numbers, data is a crucial part. 

Even there is always a need for inputting data in a way that even people who are not savvy can understand even without putting much effort into it. There should not be a need for explaining much about it as the graphics should be able to do it. 

You can check here, as you can clearly see that the search volume of health and fitness did not perform well last April. 

However, there is again some designer who has been running after the style over the substance in order to stay in the front line on social media. Or there are again some people who mostly overload with data to the reader, making the presentation noisy and chaotic. 

If you are not able to understand, then this is what we meant to say. 

 

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Do you really understand what tare they really trying to convey with this presentation? We are not able to understand, and therefore it is of no help. 

Twitter marketing can use such graphs as well for showing their growth; however, they are in love with the pie chart. 

 

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Here they have clearly highlighted what they are looking forward to conveying to the readers by calculating their growth percentage. 

Compared to the first visual data, Twitter offers much more understandable and useful data visualization. Lately, Twitter has been doing much on their marketing, and with time, it must be going forward. 

There are numerous complicated data available that are flying in different parts. As a communicator or designer, there is a need to make data less crowded and understandable. 

Since people these days have to deal with a lot of data in their daily life, with data visualization, it can become easier for them. 

Pie charts are not much rated by people, but it very handy and easy to understand. Even when it is underrated, you can still give it a try. 

If you are focusing on a single data point, data visualization can be a great choice and become much help for your viewers. 

  • Geometric Shapes: 

One of the most surprising aspects of the year is brands are mostly making use of geometric shapes for their designs. 

Most of the designs include different shapes in the designs. A few years back, abstract shapes were used but the last year consisted more of geometric shapes - No blurred edge but the hard edge general shapes for a better graphics presentation. 

 

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This is not only because they are easy to use and easy to create, but because they tend to give more sense to the graphics. 

When you make use of the geometric shapes in the following way, you can add consistency, structure, and order to the visual. 

 

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Zendesk is the name of one such brand that has been making use of the geometrical shapes in most of the parts of their design to become recognizable. 

Even when the images might not be consistent, they look and feel consistent because of the same geometric shapes. You can also have a look at another example by Rivet. 

 

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This is nothing high-end, as all you need is to use one simple trick, which is to apply the design assets. Make use of different geometric shapes and make graphics look consistent. 

Since these are precise and exact, it brings consistency, and when you use the right color palette, you can decode the way to reach the audience. 

  • Illustrations & Flat Icons: 

Just the way it is mentioned that this graphic trend is very cyclical. It might happen that after some time, something else will be in the trend of becoming overplayed and again trendy. 

Flat icons were in trend, but then again, they were not, but it seems like it is again coming over the top. The new creation does not look very different from what was design back in 2015. 

 

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This is definitely not something bad, but this is just to show how designs keep coming and going over time. 

Now, suppose you have decided to create a lot of visual content. In that case, flat icons can become the best choice as they can easily adapt to different graphics like presentations, social media visuals, and infographics. 

Following are some of the flat icons being used by Adjust. 

 

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These are the flat icons that can be understood very easily. You can have a look at the above images, and you can easily guess each and every icon present here. 

Even when there isn’t any text, you can still guess the content or industry. 

  • Serif Font: 

There are endless fonts available in the market but what still gets perfect attention is the serif font. This is an old font style and which still has its importance. This is where the phrase “old is Gold” suits perfectly. 

The Serif Font is elegant, trustworthy, and classic, which evokes a feeling of nostalgia. Mailchimp is a big example of it. 

 

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Conclusion: 

Well, even when the trend will come and go, for the web designers, there is always a need to follow the current trend to get the most visibility. Only when you choose the best web designer in Kolkata who also is adept at graphic designing can do the best for your website.